Sponsor Cerca News
Direct sponsorship for the Rio Grande Valley's bilingual local news index.
Cerca News is read by Valley locals — McAllen, Edinburg, Mission, and across the RGV — in English and Spanish. Sponsoring this site means your message lands inside the same feed people already check for what is happening in their city today.
Why direct sponsorship
We do not run programmatic ad networks. There is no Google AdSense tag, no header bidding, no third-party trackers loading from your placement. Every sponsorship on this site is sold directly, runs against curated editorial, and is reviewed for fit before it goes live.
That keeps the site fast, keeps the page clean, and keeps your brand next to local journalism instead of next to whatever the highest bidder happens to be that hour.
Audience
- Hyperlocal: McAllen and the Rio Grande Valley.
- Bilingual: English and Spanish coverage of the same stories, served in either language.
- Mobile-first: most of our readers arrive on phones, the layout is built around that.
- Civic-minded: the topics that move the most are Public Safety, Politics & Government, and Education.
We share traffic numbers under NDA on request. We do not publish them on this page so the figures stay current as the audience grows.
What is available
Homepage slots
Three native ad positions on /mcallen and /mcallen/es. One active sponsor per slot — no rotation, no auction. Creative refreshed monthly at no extra cost.
Homepage hero slot
A full magazine card placed immediately after the lead story, before any topic lane. Highest impression count on /mcallen and /mcallen/es. Marked "Sponsored" per editorial standards.
Starting at $250/mo
Good fit: Local businesses launching a campaign, healthcare systems, civic organizations with a marquee announcement.
Homepage mid slot
A native card between the first and second topic lanes — the original anchor placement. Strong attention without competing with the hero.
Starting at $150/mo
Good fit: Local businesses, education advertisers, recurring monthly campaigns.
Homepage footer slot
A native card after the last topic lane, immediately before the newsletter CTA. Lower-friction entry rate for new sponsors.
Starting at $75/mo
Good fit: Smaller local businesses, event promotions, monthly-rotated creative.
Bundle: Bundle all three homepage slots for $400/mo — roughly 15% off the à la carte rates. Your creative occupies every native ad position on the homepage in both English and Spanish.
Newsletter sponsorship
A short sponsor block at the top or bottom of an issue of the Cerca News bilingual newsletter. One sponsor per issue — your message reaches the inbox without competing for attention.
Good fit: Brands that want a measurable opens-and-clicks signal alongside the website placement.
Section sponsorship
Long-running presence on a topic lane — Public Safety, Education, Politics & Government, Business & Economy, Health, Sports, Weather, or Community. "Brought to you by [you]" treatment on every story in that section, week after week.
Good fit: Sponsors with a year-long story to tell — health systems, school districts, utilities, civic foundations.
Editorial guardrails
- Sponsorships are clearly labeled. Native homepage slots carry a Sponsored badge; section sponsorships carry a Brought to you by attribution.
- We do not accept campaigns that are deceptive, predatory, or that target vulnerable groups (predatory lending, anti-vax content, pseudoscience, etc.).
- Editorial decisions stay independent of who is sponsoring this week. A sponsor cannot unkill a story or get above-the-fold placement on a story where they appear.
Talk to us
Rates depend on the format, duration, and creative load. We will send a current rate sheet and answer questions on a short call.