Dealers Could Walk Away From Automaker Advertising Programs
· Texas Border Business
Automobile dealers may increasingly opt out of manufacturer-supported advertising programs by 2029, according to a forecast by Yossi J. Levi, CEO of Car Dealership Guy. This prediction suggests that dealers will prioritize independent control over their marketing and technology rather than accepting reimbursements tied to OEM requirements. Levi anticipates that many dealers will find the restrictions of co-op programs outweigh the financial benefits. As technology evolves, dealers are making more independent decisions regarding their marketing strategies, which could reshape the relationship between dealerships and manufacturers in the coming years.
AI summary · Source: Texas Border Business →
