Infantino says FIFA has abandoned plans to create a subsidiary for World Cup commercialization
· Telemundo McAllen (KTLM)
FIFA President Gianni Infantino announced on Friday in a statement that the organization has decided against its intention to create a subsidiary for marketing the World Cup. 'After carefully listening to all opinions, it has become clear that the project has created divisions of such a nature that, regardless of the level of support, it no longer serves the benefit of the originally stated objective,' the communication from the governing body of football states. 'Our purpose has always been, and will always be, to unite and improve. Consequently, this proposal will not move forward,' it adds. Last Wednesday, FIFA announced its intention to sell 20% of FIFA Forward Enterprise (FFE), the new subsidiary it sought to create to manage the commercial operations and events of the organization, such as the World Cup, its main product.
AI summary · Source: Telemundo McAllen (KTLM) →
