Kellogg's Cereals to Eliminate Artificial Dyes by Year-End
· Telemundo McAllen (KTLM)
WK Kellogg announced it will remove artificial dyes from all its cereals by the end of this year. This change comes a year earlier than planned, as Kellogg had indicated last August that it would phase out synthetic dyes by the end of 2027. However, the company stated on Thursday that it has identified fruit and vegetable-based juices that will provide distinctive colors to cereals like Froot Loops and Apple Jacks. The Battle Creek, Michigan-based company also mentioned it has invested in equipment to facilitate the transition to natural colors. Additionally, Kellogg is removing BHT, an artificial preservative, from the small number of cereals that still contain it. 'Consumers are looking for foods made with simple, recognizable ingredients, and we are proud to meet those expectations even ahead of schedule,' said Doug VanDeVelde, Kellogg's growth officer, in a statement. Kellogg has faced pressure for years to remove artificial ingredients from its cereals, a move it has already made in other countries like Canada. In 2024, dozens of people protested outside Kellogg's headquarters, delivering petitions with 400,000 signatures urging the company to eliminate artificial dyes and BHT. This pressure has intensified under U.S. Health Secretary Robert F. Kennedy Jr., who has urged food companies to gradually phase out petroleum-based artificial dyes. Last August, Kellogg also signed an agreement with the Texas Attorney General committing to 'permanently eliminate toxic dyes' from its cereals by the end of 2027. Retailers are also pushing companies to act. Earlier this year, Target announced it would stop selling cereals containing artificial dyes by the end of May. Walmart has also stated it will eliminate artificial dyes from its private label brands by January 2027.
AI summary · Source: Telemundo McAllen (KTLM) →
