IFEA Names McAllen a 2026 World Festival & Event City
· Texas Border Business
McAllen, Texas, has been designated as a 2026 World Festival & Event City by the International Festivals & Events Association (IFEA) during its 71st Annual Convention & Expo in Tucson, Arizona. This recognition highlights McAllen's vibrant cultural scene, which includes over 800 events annually, generating more than $69 million in economic impact. Signature events like the McAllen Holiday Parade and Fiesta de Palmas showcase the city's rich bicultural heritage. The award aims to promote environments conducive to festivals and events, emphasizing the importance of community support and partnerships in sustaining these celebrations.
AI summary · Source: Texas Border Business →
