Texas candidates fighting earlier and harder for key Latino voters, analysts say
· KRGV (NBC 5)
Texas candidates are intensifying their outreach to Latino voters earlier in the election cycle, recognizing their importance in key races, especially along the border. During a panel at The Texas Tribune Festival, experts noted that both Democratic and Republican candidates are investing in Spanish-language advertising to connect with this demographic. For instance, Democratic Senate nominee James Talarico spent $800,000 on ads during the World Cup. Analysts emphasized that candidates must genuinely address Latino issues to earn trust, as past immigration policies have led to skepticism towards both parties. With 25% of voters expected to be Latino, their influence is undeniable.
AI summary · Source: KRGV (NBC 5) →
