Apple Raises Prices of Mac and iPad: Blames Memory Chip Shortage
· Telemundo McAllen (KTLM)
Apple announced on Thursday a price increase for its Mac and iPad products, citing a shortage of memory chips caused by the rise of artificial intelligence (AI). The Cupertino, California-based company described the surge in demand as an 'unprecedented challenge' for the consumer electronics industry. 'The rapid expansion of AI data centers has created an extraordinary increase in demand for memory and storage,' the company stated in a written release. 'We have never seen a component's price rise so much and so quickly.' The new entry-level MacBook Neo will now cost $699, up from $599. The 512-gigabyte MacBook Air is now priced at $1,299, previously $1,099. The one-terabyte MacBook Pro, which was $1,699, has increased to $1,999. The 128-gigabyte iPad Air now costs $749, up from $599, and the 256-gigabyte iPad Pro Wifi is now selling for $1,199, previously $999.
AI summary · Source: Telemundo McAllen (KTLM) →
