BMW of Pharr Celebrates Grand Opening and New Chapter for Bert Ogden Auto Group
· Texas Border Business

Bert Ogden Auto Group celebrated the grand opening of BMW of Pharr on August 20, marking a significant milestone for the dealership, which officially opened in July 2025. The event featured a ribbon-cutting ceremony attended by company leaders, BMW representatives, and local officials. Located near U.S. 281 and Owassa Road, the new facility reflects the group's long-standing relationship with BMW, dating back to 1990. CEO Natasha del Barrio praised the support from Pharr officials and emphasized the dealership's commitment to providing an exceptional customer experience. The Vackar family has a history of community support, including contributions to local educational institutions.
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