General Mills Eliminates Artificial Dyes from All Its Cereals
· Telemundo McAllen (KTLM)
General Mills announced on Wednesday that it has removed artificial dyes from all its cereals in the United States, including Lucky Charms and Trix. The Minneapolis-based company has switched to using dyes made from fruits and vegetables, as well as colors derived from spices like turmeric and paprika, to give its cereals their usual bright hues. 'This reflects how we are evolving with consumer needs while continuing to offer foods that taste great, provide quality, and deliver value,' stated Bethany Quam, president of cereals at General Mills. The company indicated that 90% of its retail products in the United States no longer contain artificial dyes. General Mills noted that products still containing artificial colors, such as some Betty Crocker cake mixes and Fruit Roll-Ups, will transition to natural dyes by the end of 2027.
AI summary · Source: Telemundo McAllen (KTLM) →
