CEO Natasha del Barrio Discusses BMW of Pharr Opening
· Texas Border Business
Bert Ogden Auto Group inaugurated its BMW of Pharr dealership on August 20, 2026, enhancing its presence in the Rio Grande Valley at the intersection of U.S. 281 and Owassa Road. CEO Natasha del Barrio emphasized the dealership's modern design aimed at transforming the car-buying experience. The new facility replaces the previous BMW location in McAllen and features a boutique hotel-inspired atmosphere. Del Barrio highlighted Pharr's growth and business-friendly environment as key factors for the new location. The dealership aims to create jobs, expand services, and engage with the community, with future expansion plans already in consideration.
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